The day will focus on 4 key elements:

1) Branded entertainment

2) Transmedia storytelling

3) The power of digital video

4) Telling Stories with Data

Part 1 – Branded Entertainment

Featuring a Best of Branded Entertainment screening and a look at how to approach branded entertainment strategically within the marketing mix.

Part 2 – Transmedia Storytelling

A look at how broadcasters today are changing the way they conceive and bring to life their programs and characters across all media touch points – and why brands should follow suit.

Part 3 – Power of Video

Beyond entertainment, branded video in the shape of tutorials, infomercials, even service, has a powerful role to play.  Here we’ll explore how video can help your brand dominate the search results, convert engagement into business results and evolve into an even smarter marketer through new insights.

Part 4 – Telling Stories with Data

Yes, the sheer volume of data available today can be intimidating, but it also presents huge opportunity – to learn, to respond and to get more creative. Learn how the creative use of data can drive greater ROI.

Coca-Cola has made a bold claim to move from “creative excellence to content excellence;” the Cannes Lions Advertising Festival launched it’s “Branded Content and Entertainment” category in 2012, with a record number of inaugural entries; and Red Bull hopes 2012 marks the year they bring in profit from their dedicated content engine, Red Bull Media House. All are significant signs of the content mind-set shift being embraced by marketers around the world – but there’s still so much to learn about this key digital age communications skill.

Come join us for a day of inspiration, practical guidance and fun with the industry’s storytelling leaders.

Ogilvy Storytelling Lab Day Agenda